Many Brisbane businesses generally have a hard time differentiating between search engine marketing and search engine optimization. A lot of SEO Brisbane agencies will list these services separately and it can get a little fuzzy trying to differentiate what each of these services entails. Generally, search engine optimisation Brisbane services and search engine marketing services are used interchangeably by many Brisbane SEO agencies but there is a difference that exists between these two terms and it is important to make this distinction so that you can order SEO services with some greater certainty.
About Brisbane Search Engine Optimisation Services
Search engine optimization or SEO is generally a component of SEM which is a more encompassing term describing all the activities that you take to increase your rankings in the search engines. SEO is primarily concerned with the techniques that you undertake in order to boost your website rankings in the search engine results pages or SERPs and increase your traffic. Due to the rapid changes and evolution in the Google algorithm, the SEO industry is one that is highly dynamic and SEO Brisbane agencies must be constantly on their toes in order to keep up with these changes. SEO consists of both on-page and off-page activities that will boost the website rankings and traffic. Some of the main components of SEO include the following:-
The On-Page SEO Factors
· Using keywords naturally in the meta tags and the title tags
· Well optimized web content and blog content
· Clean URL formatting
· Well optimized page load speed
· Social sharing as well as integration with the website
· Incorporating Google authorship and so much more
The Off-Page SEO Factors
· Creating the social sharing signals
· Making use of social bookmarking
· High quality linking strategy
· Article submission or article marketing
About Search Engine Marketing
As stated, search engine marketing is an all encompassing term that includes both search engine optimization and online advertising through channels such as Google Adwords. Apart from SEO, search engine marketing or SEM generally includes various paid search advertising techniques such as Pay Per Click or PPC advertising as well as adverts on select websites. Some SEO Brisbane agencies generally lump all PPC and related activities as SEM while treating SEO as a separate service altogether so it is important to read through the terms in order to determine what the service offered actually entails.
So back to the question, the main difference that exists between SEO and SEM is that SEO is part of SEM. SEM is SEO, PPC, and social media marketing combined. The terms should never be used interchangeably, but where they have been used confusingly by an SEO agency, it is needed to get in touch with them and ask for some clarification so that you can clearly understand what that Brisbane SEO agency implies by SEO or SEM services which are listed on their website.
The best approach to marketing which you should adopt as a business is the organic SEO option, but you can also invest in PPC advertising campaigns in order to widen the reach of your marketing.