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Differences Between SEO and SEM?

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Many Brisbane businesses generally have a hard time differentiating between search engine marketing and search engine optimization. A lot of SEO Brisbane agencies will list these services separately and it can get a little fuzzy trying to differentiate what each of these services entails. Generally, search engine optimisation Brisbane services and search engine marketing services are used interchangeably by many Brisbane SEO agencies but there is a difference that exists between these two terms and it is important to make this distinction so that you can order  SEO services with some greater certainty.

About Brisbane Search Engine Optimisation Services

Search engine optimization or SEO is generally a component of SEM which is a more encompassing term describing all the activities that you take to increase your rankings in the search engines. SEO is primarily concerned with the techniques that you undertake in order to boost your website rankings in the search engine results pages or SERPs and increase your traffic. Due to the rapid changes and evolution in the Google algorithm, the SEO industry is one that is highly dynamic and SEO Brisbane agencies must be constantly on their toes in order to keep up with these changes. SEO consists of both on-page and off-page activities that will boost the website rankings and traffic. Some of the main components of SEO include the following:-

The On-Page SEO Factors

·         Using keywords naturally in the meta tags and the title tags

·         Well optimized web content and blog content

·         Clean URL formatting

·         Well optimized page load speed

·         Social sharing as well as integration with the website

·         Incorporating Google authorship and so much more

The Off-Page SEO Factors

·         Creating the social sharing signals

·         Making use of social bookmarking

·         High quality linking strategy

·         Article submission or article marketing

About Search Engine Marketing

As stated, search engine marketing is an all encompassing term that includes both search engine optimization and online advertising through channels such as Google Adwords. Apart from SEO, search engine marketing or SEM generally includes various paid search advertising techniques such as Pay Per Click or PPC advertising as well as adverts on select websites. Some SEO Brisbane agencies generally lump all PPC and related activities as SEM while treating SEO as a separate service altogether so it is important to read through the terms in order to determine what the service offered actually entails.

So back to the question, the main difference that exists between SEO and SEM is that SEO is part of SEM. SEM is SEO, PPC, and social media marketing combined. The terms should never be used interchangeably, but where they have been used confusingly by an SEO agency, it is needed to get in touch with them and ask for some clarification so that you can clearly understand what that Brisbane SEO agency implies by SEO or SEM services which are listed on their website.

The best approach to marketing which you should adopt as a business is the organic SEO option, but you can also invest in PPC advertising campaigns in order to widen the reach of your marketing.

4 Key Elements of an Effective Team Building

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Every company holds an annual team building event for their employees. Aside from the opportunity to unwind and step out of the office, there is a more profound benefit that can be enjoyed with team bonding activities. This explains why company owners are willing to shell out money to finance these activities because there is a greater benefit that can come out of this. Proper planning is therefore crucial to ensure that you design activities that will enable your employees to have a good time while also achieving your goals.
Whether you are planning your own team bonding activities or tapping into a consultant, there are four key elements that must be present in these activities. You can find out more about them below:
1. Understanding every team member’s role. A good team building activity must provide understanding of the role that every employee plays as part of the company. Most of the problems in the workplace arise not from the lack of skills of the employees. However, it often stems from the inability to know their roles and what to expect from everybody else. It is therefore important to clearly define those roles and help every employee sharpen their skills to become more effective in what they do.
2. Proper communication. Communication is a vital factor in all aspects of life – at work, at home or in relationships. No human can serve on their own. Hence, the ability to communicate is of utmost importance. In the workplace, proper communication will hold more weight because this will have a direct impact on your productivity as well.
3. A sense of team work. When employers hire people to work for them, they tend to focus on the individual skills and capacity of the employee. But these skills can only be utilized fully if you have an efficient team work and chemistry. Without it, these skills will not be maximized. An effective team bonding activity will therefore aim to improve camaraderie amongst the members of the team. With good camaraderie, it is easier for every individual to work together as a team.
4. The ability to persist. Even though team building games and activities are designed for fun, they also nurture an important quality in your employees: to give it their best and not quit. You will be surprised at how competitive these people can get even when it is just a simple game designed for fun. Therefore, it is important to encourage that habit of striving for success, no matter how small or trivial the reward is. You have to consistently encourage your team members to give their best in everything they do. The rewards can only come in secondary – it is the thought of achieving a goal that should be nurtured amongst every employee.
Are you looking for new ideas on team bonding activities? Hidden Door can help you plan and execute your corporate activities for increased success. The company specializes in corporate team building activities with ideas that are innovative, fun and productive. All of the activity plans are designed to be a custom-fit for your goals and objectives. If you would like to start planning your next team bonding activity, visit to learn more details.